For details and to book your place see the following link:

http://www.esd.org.uk/esdtoolkit/Events/EventDetails.aspx?E=486

With the help of the customer insight tools and other functionality in esd-toolkit we will look at:

• The needs of your citizens.
• What sort of behavioural characteristics they have e.g. Who might be more willing to re-cycle / be willing to volunteer to help with Big Society initiatives
• Channel shift -
  • What are your customers' channels of preference?
  • Who might switch to a cheaper channel?
  • What message might grab their attention?
  • Where would you advertise / How do you access and use the Experian Multi Media Guide in esd-toolkit?
• Using esd-toolkit on-line calculator, how you can cost your services
• Additional esd-toolkit tools, functionality and projects that can help
• How the structured standards framework (LGBM) gives stability to your organisation
• Performance Monitoring - What the new reporting responsibilities are in LG Inform – the response to the sector’s call for greater freedom to take responsibility for its own regulation and improvement. LG Inform addresses comparison between LAs and esd-toolkit addresses breakdowns within LAs in other words, esd-toolkit will allow you to drill down into esd-toolkit to local data.