To book your free place go to the link on the esd-toolkit here:

http://www.esd.org.uk/esdtoolkit/Events/EventDetails.aspx?E=487

With the help of the customer insight tools and other functionality in esd-toolkit we will look at:

• The needs of your citizens.
• What sort of behavioural characteristics they have e.g. Who might be more willing to re-cycle / be willing to volunteer to help with Big Society initiatives
• Channel shift -
  • What are their channels of preference?
  • Who might switch to a cheaper channel?
  • What message might grab their attention?
  • Where would you advertise / How do you access and use the Experian Multi Media Guide in esd-toolkit?
• Using esd-toolkit on-line calculator, how you can cost your services
• Additional esd-toolkit tools, functionality and projects that can help
• How the structured standards framework (LGBM) gives stability to your organisation
• What the new reporting responsibilities are in LG Inform – what it is / what it does / how esd-toolkit allows you to drill down into esd-toolkit to local data

Attending TLC meetings provide an excellent opportunity to network with other users in your region and to raise issues of interest or concern regarding local government challenges.