Customer Insight in Public Services
Thursday 29^th May 2014 – Central London (Venue TBA)

This is a must-attend conference for individuals across the public and private sectors tasked with applying valuable customer insight to public service delivery

Expert speakers include:

·         Keynote: Jamie Trollope, User Testing Manager, Customer Research Team, DVLA

·         Keynote: Peter Fleming, Chair, Improvement and Innovation Board, LGA

·         Brian Weston, Director of Marketing and Communications, Institute of Customer Service

·         Chair: Patrick Ladbury, Director of Training, NSMC

·         Dr Sally Howes, Executive Lead, Digital and Innovation, The National Audit Office

·         Dr Tom Nutt, Chief Executive, Healthwatch Essex

Attend to:

·         Hear how effective demand management can help cut wastage and over supply

·         Improve your understanding of customer segmentation as a means of profiling service users, identifying gaps in service provision and improving outcomes

·         Understand the relationship between customer experience, need and expectation and how this can inform service design and delivery

·         Learn how digital integration between agencies can improve access to customer insights

·         Explore innovative ways of obtaining customer feedback through social media

·         Assess how established private sector consumer insight techniques can be applied in public services

For more information:

Visit: http://www.capitaconferences.co.uk/public-sector-conferences/local-government-communities/full-conference/article/customer-insight-in-public-services-conference-1.html?code=SMKH

Download the brochure: http://www.capitaconferences.co.uk/pdfgen.html?filename=Customer_Insight_May_14.pdf&code=SMKH

Or contact: Naomi Wood – naomi.wood@capita.co.uk  / 020 7202 0571