It is easy to write down a definition of sponsorship, and there’s plenty of research which shows how important sponsorship is. So why is it that so many sponsors and SROs seem to fall short of the mark in practice? Do they actually know how to sponsor? And what about project managers (and the PMO)? Do they know how to get the best from their sponsor? One thing is certain – this role, and relationship, is critical to project success.

In this experiential and interactive session, professional actors will play sponsor and project manager and interact with the audience on how to get this relationship right (and wrong). We will nail down the essence of the sponsor role and we will go beyond the theory to confront sponsor behaviour, in the real action. In the end we will make the case that project managers and PMOs get the sponsors they deserve.

Audience interaction will be encouraged, in a safe way. There will be debate, some laughter, and plenty of serious learning. No one will be bored, we promise.

The audience challenge – To work out together how we can change project performance by influencing our Sponsor/SRO behaviour.

Sponsor Training? People Deliver Projects has worked with 28 organisations on sponsorship capability over the last ten years. At this event, they will share their learning on a second challenge. How to get sponsors and SROs to learn the role; getting them in the room, and once there, how to engage them and facilitate real learning. Their creative learning events have real impact, are different and memorable.  

For further information and to book your place please visit the APM website.