A creativity strategy modelled from Walt Disney

Events - Public

Starting 18 Jan 2024 - 12:30 through to 18 Jan 2024 - 13:30

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Projects and programmes come fully equipped with a range of problems to be overcome and decisions that need to be made to move things forward when a solution is found.

There are many different approaches to tackling problems, many books on the subject and a good deal of discussion in the APM Body of Knowledge. This webinar will introduce a well-documented process that Walt Disney used to good effect when developing ideas. It’s known as ‘Imagineering’ and involves approaching a problem from three different perspectives:  

  • The Dreamer – generating alternatives and possibilities.
  • The Realist – helping to define actions and steps.
  • The Critic – evaluating payoffs and drawbacks.

We have assembled a group of experts who use this process to create a flexible and effective problem-solving ‘engine’ for their clients. Once taught, it can be used again and again in your environment. 

 

For more information and to book, please visit the APM webinar page.

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