Data is power. AI changes everything.

If the claims about both are true, how can we ensure we use data and AI well? And what does it mean for the very things which make us human - our feelings? 

In this workshop Carole will draw on material from her ground-breaking book, Neuroscience for Project Success: why people behave as they do to answer both questions. 

“We like to think our decision making is completely rational. However, once there's an element of uncertainty, conscious assessments are only part of the story. Two other inputs, both subconscious and driven by our innate need to survive, have a big impact. 

One, automatic reactions driven by cognitive biases, gets plenty of airtime. 

The other input, our raw visceral emotions might be scary to talk about and less understood - but that’s not a reason to pretend they don’t exist!”

This interactive workshop will draw on material from Carole’s book, Neuroscience for Project Success: why people behave as they do, published by APM in 2022.   

You’ll come away with:

• a clear understanding of how the human brain works. 
• a framework that:
  • explains ‘why people behave as they do’.
  • makes it easier to talk about feelings in a matter-of-fact way (so that they become part of your conscious data set)  
• new insights into yourself and your projects in a world that’s often characterised by stress and disorder.

Act on these insights and you’ll see the impact - on your teams and stakeholders, your decisions about how to use data and AI, and ultimately your project outcomes. 

For further information and to book your place please visit the APM website