Oxfordshire County Council has developed new Data Stories following a consultation with local data users. Data Stories provide data on a topic as a sequence of interactive infographics. This enables novice data users to access the data on a topic in a structured, simple-to-use and understand way. Unlike conventional static infographics, Data Stories let the user customise the data contained in the infographic for their individual needs. Presenting data this way makes is more accessible for the average user, who struggles with statistics, and also makes it possible to access data on mobile devices which may not handle spreadsheets well.